Apr 03, 2022
In Our Still
Now that Google understands and can Whatsapp Mobile Number List translate trends and developments within its own systems better and better, the question is where we as marketers can add value. Fortunately for you, I do have an idea that I'll tell you more about later on the ' first party data' trend. 2. COVID is turning the marketing landscape upside down Whatsapp Mobile Number List In March we all thought that COVID would only keep us at home temporarily. Nothing turned out to be less true. Many companies had to reinvent themselves to offer their customers a comparable online experience. This transformation will accelerate the total digital transformation Whatsapp Mobile Number List we were in. Marketing teams are forced to shift to online. It is now up to you as a specialist to Whatsapp Mobile Number List onboard this new batch of marketers with valuable offline knowledge as quickly as possible. Are you not a specialist but a CMO? Then internal retraining of your employees Whatsapp Mobile Number List should be a priority in 2020 and 2021. Will the stores open again soon? Then you will enjoy the benefits of synergy between your offline and online efforts. Also read: Take your SEO to the next level with SEA (yes really!) 3. Improved RSA customizers and reporting Responsive Search Ads (RSA) differ from Whatsapp Mobile Number List the well-known Expanded Text Ads (ETAs) because they have not three but fifteen Whatsapp Mobile Number List headlines and four instead of two descriptions. Google Ads automatically tests different Whatsapp Mobile Number List combinations in ads over time and learns which combinations perform best. Google and Microsoft have invested heavily in these RSAs in 2020. This allows you to use more Whatsapp Mobile Number List dynamic fields and improves reporting. This kind of focus on certain product developments gives us a good idea of the path Google will take in the future. Did you know, for example, that Expanded Text Ads could temporarily no longer be created in some accounts? A clear signal that Google wants to get Whatsapp Mobile Number List rid of our beloved ETAs in the long run. So the question at this point is not whether you believe in this. The question is: have you already run a test with an RSA only campaign in 2020?