Apr 11, 2022
In Discover Awesome Features
By Laia Cardona , published on December 13, 2020 Did you know that your competitors are already using video in their content strategy? Such as digital advertising on YouTube . According to a recent Hubspot study, 81% of brands are doing video marketing today. These marketing contents are an ideal means of reaching generation Y and generation Z, and thus connect with users in a fast, direct and emotional way. For this reason, we are going to talk about what video marketing is, the latest trends in this sector and how to incorporate it into your social networks, blog, YouTube channel, website and other channels. Do you want to know which is the best video marketing format for each phase of the conversion funnel? Click here and download our free course. What is Video Marketing Trends and Advantages What is video marketing and why are you interested? As its name suggests, video marketing is an online individual email list marketing tool that is based on the use of audiovisual images, mainly through the Internet, to achieve different objectives of the marketing strategy. In short, and in a simple way, it is about adding videos to your content marketing. Another concept to keep in mind is that of social video : a type of video specially designed to be broadcast through social networks. It seeks to create shareable pieces (although they do not necessarily have to become something viral) and optimized for the particular ones of each social network. Creating quality video content requires an investment of time and effort, but doing so is worth it. Of course, if you have well defined the objective for the videos within your marketing strategy. And it is that today, the data clearly shows that audiovisual content has a positive impact on sales and ROI: Tweets with video get 3x more responses and retweets than those without. 90% of users say that product videos are useful when making purchase decisions 64% of users who watch a video tend to purchase one of the associated products.
Apr 06, 2022
In Stand Out From the Crowd
Green marketing is gaining in importance, as consumers are increasingly aware of the environment and sustainability. For companies that want to be individual email list greener, energy consumption is a key issue. And since technology accounts for a good part of this consumption, green IT or green computing has become an essential trend. We tell you what it is and what it can contribute to the company. Do you want to know the 222 digital marketing trends and predictions that will change the landscape of our sector in 2022? Click here and download the free ebook that we have prepared for you with all the information. What is Green Computing or Green IT Sustainable technology and advantages What is green computing or green IT? Green computing or green IT emerged in 1992 due to a program of the United States Environmental Protection Agency to recognize and promote the energy efficiency of different technologies. Starting in 2000, with the spread of the Internet and personal computers, this concept began to become popular among the general public. The term green IT encompasses both sustainable technology products and services and ICT use strategies that preserve natural and energy resources. We can apply green computing measures in different steps of a product's life, such as: Producing hardware more efficiently in terms of resources and energy. Manufacture products with longer warranties and longer life cycles. Create more efficient products in terms of energy consumption and seek guidelines for use that minimize energy consumption. Promote recycling and responsible management of waste derived from ICT. Minimize the use of paper in business and administration. Virtualize and centralize the company's computer systems to the maximum, using the cloud whenever possible.