Jun 11, 2022
In Stand Out From the Crowd
As an important means for merchants to retain users bulk sms service and extend the life cycle of consumers, membership mainly includes two types: . Paid members are members of another system, which are members that need to pay a certain fee; mainstream e-commerce paid members have become a common phenomenon, such as Amazon's prime members, JD's plus members, Ali's 88 members and Ctrip's members. Super member. Although both types of members are bulk sms service called members, they are essentially an agreement between the user and the merchant. The user obtains a kind of identity and social recognition from the merchant because of paying a certain fee; but in terms of details, there are great differences between the two. differences, even different paths. For example, the merchants call ordinary members bulk sms service who only register and do not purchase, give gold members who have spent 1,000 yuan, platinum members who have spent 10,000 yuan, and diamond members who have spent 50,000 yuan; if the gross profit is calculated at 5%, the corresponding users The gross profit ladder for contributions to bulk sms service merchants is 0 yuan, 10 yuan, 100 yuan and 500 yuan - from this perspective, tier membership is an additional reward for consumers to purchase at merchants. Paid members use another method. If the level membership is gradual and accumulated over time, then the paid membership is a one-time settlement, And the user pays a one-time fee to obtain a bulk sms service certain identity and rights; such as: Jingdong membership is worth 99 yuan , Ali 88 members are 88 yuan, Ctrip super members are 88 yuan (the most common user purchase price statistics). This payment method is based on the user's decision to purchase membership services and benefits provided by the bulk sms service merchant and their own consumption expectations. It requires the user to decide whether to buy or not based on the current benefits and future purchase behavior. If the user thinks that he spends more than 105 yuan on JD.com more than 20 times each time, then he calculates that he saves 5 yuan each time, 20 times is enough to pay back the cost, plus other discounts or services, then the user may pay at one time 99 yuan to buy Jingdong membership.