The best part of my job is, 1000 percent, it's the lovely emails and social media posts I get every day from women who say my post has changed their lives, shown them that they can build amazing lives as single moms, that their pain and struggles are universal and my example of a busy life gives them permission to ignore negative messages and do the same. The two benefits I considered when deciding to hire an influencer - and the two reasons why big brands do the same - are: Authenticity: An influencer is an expert at cutting through white noise. Most brands are not. You may be good at writing content for social media or for your blog, but that's not enough to build trust.
Research shows that 92% of consumers fax list accept buying recommendations from friends, relatives and people they trust. While brands can continue to build trust, influencers give brands the opportunity to channel another target market to help scale the business in a real and authentic way. ROI: Businesses can generate $6.50 in revenue for every dollar invested in influencer marketing. By starting to work with influencers, I was able to build trust and awareness with a new audience in a faster and more credible way. Take, for example. They received 5 times more leads in 75% less time! , it also helps with SEO! The Social Media Revolution said user-generated social posts accounted for 25% of search results for the world's top 20 brands.
Advertising Continue reading below That's why I partner with influencers. The key is to use both of these benefits and make them visible in your business. What does it mean? Set realistic goals. Approach influencers with a personalized strategy that fits their needs. Create a plan so that every step of the process is available to your team. Measure your goals. And, after each influencer campaign, discuss the pros and cons to figure out what you could do better for the next campaign. How to Apply Influencer Marketing to Your Business Like anything when building a brand, it takes a bit of finesse. Even a successful influencer campaign will have mistakes. After two years of doing this, I'm still wrong, and not all campaigns are out of the park.