Advertising Continue reading below 4. Avoid Duplicate Content According to Google, duplicate content is not a reason to take action against the respective website. However, this should not be taken to mean that duplicate content should remain on websites. If SEOs or webmasters don't do anything about it, the search engine decides what content to index and which URLs to ignore based on the high similarity. Monitor and control how Google handles this content using these three metrics: 301 redirects: duplicate content can happen very quickly, especially if the version with www. and that without are indexed. The same goes for secure connections via . To avoid duplicate content, you should use a permanent redirect (301) pointing to the preferred version of the web page.
This requires either modifying your. htaccess file accordingly or adding the preferred version in Google Search Console. Canonical tag: In hair masking service particular, online stores run the risk of duplicate content simply because a product is available on multiple URLs. Solve this problem by using a canonical tag. The tag informs the Google bot of the original version of the URL that should be indexed. You should ensure that all URLs that should not be indexed have a tag pointing to the canonical URL in your source code. There are various tools you can use to test your canonical tags. These tools help you identify which pages have no canonical tags or which have broken canonical tags. Ideally, each page should have a canonical tag. Uniqueoriginal pages must have self-referencing canonical tags. rel=Alternate:
This tag will be very useful if a website is available in different regional languages or if you have both a mobile and a desktop version of your website. The tag informs the Google bot of an alternative URL with the same content. 5. Monitoring: Quick Fixes Regularly checking the data in Google Search Console is always a good way to find out how Google is crawling and indexing your website. Search Console provides lots of tips to help you get the most out of your website crawling. 5 steps to boost your site's indexability Under Crawl errors you will find a detailed list of 404 errors and Soft 404 errors. Soft 404 errors describe pages that do not display correctly and for which the server returns no error code. Advertising Continue reading below Here, the crawl statistics are very revealing. These indicate how often the Google robot visited the website and the amount of data downloaded during the process.