Each section offers A paragraph of explainer text A bulleted list of details on the sub-topic Links to relevant content on their site 17. Moz's Topic Clusters The topic cluster framewor is a highly effective SEO strategy that demonstrates to Google that the content on your website is organized and relevant to searchers. To learn more about this framework, watch the video below. Some brands have taken this approach to the next level by creating a multi-page masterclass or guide that links together like-themed pillar pages. A pillar page is a website page that covers a topic in-depth and links to a cluster of related content, also known as a cluster. One of my favorite examples of this is Moz's Beginner's Guide to Content Marketing.
Moz creatively puts a chapter list at the start of each page that links out to more specific content marketing-themed pages within the topic cluster. Additionally, using an anchor-linked chapter list is an effective way to connect the cluster together — it provides value to fax number list the reader while passing authority through to each pillar page. 18. Mailshakes' Marketing Automation Marketing automation is a combination of software and strategy. With marketing automation, businesses can target prospects and customers with automated messages across multiple online and offline channels including email, text, web, and social media. Each message is sent automatically according to a pre-set list of instructions, called workflows.
Marketing automation can be an effective tool to keep your audience engaged with your brand, but it's important to make sure you're sending the right messages to the right people at the right time. Mailshake, an email outreach tool, implemented marketing automation effectively by creating a Cold Email Masterclass to teach people how to make better connections via email outreach. The masterclass is made up of eight comprehensive lessons (i.e. pillar pages). Mailshake knows that this is a lot of content for people to consume, and visitors won't likely read it all in one sitting. To make it easier for people to learn step-by-step, Mailshake repackaged their masterclass into an eight-part email series.